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SHUA Fitness Equipment

Maximum performance. Highest quality. Innovative technology.

Plan your training area

SHUA Fitness Equipment

Maximum performance. Highest quality. Innovative technology.

Plan your training area

Equipment that redefines performance

Why SHUA equipment?


For over 27 years, SHUA Fitness has been one of the leading manufacturers of innovative fitness equipment specifically for professional gyms and sports facilities. 
With the highest quality standards, modern design, and advanced technology, SHUA offers a wide range of products - from cardio and strength training equipment to outdoor training solutions. 
The combination of state-of-the-art technology and robust design creates a training environment that meets the highest demands of gym operators and their customers. 
SHUA equipment is used worldwide in gyms, by professional athletes and ambitious athletes – for sustainable training performance and long-term customer satisfaction.

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Key features of SHUA equipment 

SHUA equipment impresses with its precise workmanship and innovative technology, which ensure optimal training performance and a long service life. The focus is on ergonomics and user-friendliness to guarantee an effective and safe training experience. In addition, the modular design allows individual adaptation to different training needs and room concepts. 

• Innovative technology: Precise training control and intelligent features for effective workouts. 
• Robust quality: Durable materials and high-quality workmanship for long-lasting reliability. 
• Ergonomic design: Optimal movement sequences and comfort for users of all performance levels. 
• Versatile applications: Flexible use for strength and cardio training.

SHUA equipment series


Discover the four SHUA product series - cardio, selectorized, plate-loaded, and hybrid. 
Each series stands for maximum performance and modern design - from guided strength training to free athletic workouts.

SHUA Cardio: Ausdauer trifft Innovation: Laufbänder, Crosstrainer, Ruderergometer und Indoor-Bikes mit modernster Technologie.
Cardio series

Cardio series

SHUA Selectorized-Serie: Moderne Kraftgeräte für funktionelles Training im Gym.
Selectorized series

Selectorized series

SHUA Plate-Loaded-Serie Freies Training mit maximaler Stabilität und authentischem Bewegungsgefühl.
Plate-loaded series

Plate-loaded series

SHUA Hybrid-Serie: Hybrid-Training für maximale Performance im Gym.
Hybrid series

Hybrid series

SHUA x Perform365 - More than just equipment. A partner for performance.


As the exclusive SHUA distribution partner in Europe, PERFORM365 offers more than just equipment procurement. We support operators, architects, and fitness professionals from planning and equipment selection
 to installation. Our expertise combines SHUA quality with German project management – for smooth processes, transparent lines of communication, and sustainable solutions.

Your advantages with Perform365

• Personal consultation: Individual equipment selection & room concepts
• Planning & visualization: 3D designs for every training area
• Delivery & installation: Europe-wide, efficient, and reliable
• After-sales & service: Maintenance, spare parts, and support for long-term performance


SHUA x Perform365 - More than just equipment. A partner for performance.


As the exclusive SHUA distribution partner in Europe, PERFORM365 offers more than just equipment procurement. We support operators, architects, and fitness professionals from planning and equipment selection to installation. Our expertise combines SHUA quality with German project management – for smooth processes, transparent lines of communication, and sustainable solutions.

Your advantages with Perform365

• Personal consultation: Individual equipment selection & room concepts
• Planning & visualization: 3D designs for every training area
• Delivery & installation: Europe-wide, efficient, and reliable
• After-sales & service: Maintenance, spare parts, and support for long-term performance


Krafttraining an SHUA Fitnessgeräten im Studio.

Start your project with Perform365

Perform365 – your partner for professional gym planning and premium equipment from SHUA Fitness. Ready to equip your training area with SHUA equipment? Whether it's a studio, hotel, or club, we'll work with you to develop the right concept for functionality, design, and cost-effectiveness.

Request consultation now

FAQ's about SHUA fitness equipment

What sets SHUA apart from other brands?

SHUA combines over 27 years of experience in professional equipment manufacturing with modern design, innovation, and quality. The equipment is robust, durable, and ergonomically optimized—developed for daily use in studios, hotels, clubs, and performance centers worldwide. Through the partnership with Perform365, you also get a personal contact person, technical expertise, and reliable European service.

Which SHUA series is right for my studio or project?

The choice of the right series depends on your training goals, target groups, and spatial requirements.

  • The Cardio series offers endurance equipment such as treadmills, cross trainers, and bikes—ideal for gyms and hotels.
  • The Selectorized series includes guided strength training equipment with plug-in weights – safe and effective for all performance levels.
  • The Plate-Loaded series is designed for free, performance-oriented training – perfect for high-performance and athletic areas.
  • The Hybrid series combines strength and functional training in a compact space – ideal for boutique and corporate gyms.

Perform365 provides you with personalized advice.

How does the delivery and installation of SHUA devices work?

Perform365 takes care of the entire project management process—from ordering to commissioning. Our service teams deliver and assemble the equipment throughout Europe. We pay close attention to precise positioning, functional testing, and safety so that your fitness area is ready for immediate use.

What services does Perform365 offer after installation?

Our service does not end with delivery. We offer long-term support in the areas of maintenance, spare parts, and training. This ensures that your training area remains operational at all times and that you get the most out of your SHUA equipment.